So now I had a website, but why were the sales not coming in? Well, for starters, just because you’ve got a website doesn’t mean people will find you. The old saying, “If you build it, they will come.” doesn’t necessarily apply to web technology, at least not without a little effort. That’s where marketing comes in. Options like pay-per-click and banner ads (as far as paid advertising when I started out) seemed to be the main sources for getting your name out there, but with a very small budget, that didn’t go far. As social media became more popular I was a little hesitant due to the privacy issue and listening to experts talk about how information could easily get into the wrong hands. However, in today’s e-commerce world, social media is extremely important. It offers consumers a way to get to know the seller, which helps build trust and appreciation for the sellers wares.
My strategy in this new venture is to utilize every avenue available to promote and build an exciting business that targets my ideal client. These include a Blog, FaceBook, Pinterest, Instagram, Twitter, Google +, YouTube, Linkedn, SEO, and the list goes on. We’ll go into more detail on each of these later.